Head Line Brand Products was born some time in April 2011.
John D, one of the primary owners of Head Line, approached me with the notion of marketing a personal care product line as an impulse marketed and promoted alternative. You see, John was just crazy enough to believe that we could achieve the price points we desired, if we were able to manufacture the products internally. Consequently, John's kitchen in Westhampton, NY became Head Line's lab, and I'm proud to say that Head Line now internally manufactures its line of personal care products that are of unrivaled quality.
I created the Head Line name, brand and marketing philosophy because I firmly believed that "product customization", would ultimately set our brand apart. Notably, Head Line's "Profile Your Passion" campaign was predicated upon this philosophy. Of course, success is not achieved in a vacuum, and so many talented people have lent their efforts accordingly.
Paul, another primary owner of Head Line, believed in the Head Line concept so much, that he pledged our company's seed money over a beer and burger at a local pub.
Johnny B, Head Line's art director, fine-tuned our branding image over a rudimentary sketch that I had drawn on the back of a plastic plate.
Sandra, Antonio, and Ramiro, Head Line's initial staff, agreed to work on shoe-string allowances in order for us to launch our products effectively.
Stacey OB, Head Line's national sales manager, agreed to join our team, firmly believing in our concept and driven completely by a commission incentive.
Basically, the story of Head Line is a profile in passion. This dynamic is the driving force behind Head Line's corporate culture; and ultimately, what we feel motivates our customers. Accordingly, I invite anyone who is committed to promoting their own passions, to join our social media overtures and become part of our Head Line family in any myriad of ways. So, until we see you then.
Peace. - Christian
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